Why did Japanese brick-and-mortar stores kill e-commerce, but Chinese brick-and-mortar stores were killed by e-commerce? The reason is very real

Can artificial intelligence replace ordinary labor? This is also something worth discussing. With the development of science and technology, people's lives have changed a lot. From queuing to go to the supermarket to buy goods, to placing orders directly from the Internet; from picking up meals in person at restaurants, to now the takeaway boy travels all over the city. Today is an information age, and many brick-and-mortar stores have also been killed by e-commerce, which has caused many people to reflect: why Japanese brick-and-mortar stores were destroyed by e-commerce, but Chinese brick-and-mortar stores were killed by e-commerce, the reason very realistic.

First of all, Chinese brick-and-mortar stores lack product variety and do not provide enough convenience for users. In Japan's physical stores, they are often large comprehensive supermarkets. A physical store can meet various needs of users. It is not like a physical store in China. Generally, a store only sells the same items, or only sells the items involved in the field. More similar objects, which brings great inconvenience to the user. In Japan, when a user goes out, it is very likely to buy all the items on the list today in a physical store, which greatly reduces the user's time. Time is money, which brings convenience and efficiency to users to a certain extent.

Second, domestic shop rents are getting higher and higher. As e-commerce becomes more prosperous, rents for brick-and-mortar stores are also getting higher and higher. It was impossible to make money in the first place, but the rent also made the money less and less, which hollowed out the savings of most brick-and-mortar store owners. What's more, brick-and-mortar stores rarely engage in promotions, and only bring benefits to many customers when they clear their warehouses at the end of the year. Such small-frequency promotions are difficult to capture people's shopping desires. But e-commerce is different. Chinese e-commerce has launched a large number of activities, such as "618", "818", "Double Eleven", "Double Twelve", etc. These activities have great discounts. There are even joint discounts between many products. Such a behavior to stimulate consumption is indeed too shrewd.

Third, physical stores in Japan hold large-scale promotions in June and December every year. At this point, people will seize the opportunity to go crazy shopping. Their promotion is also very strong, not like Chinese physical stores, which raise the price of goods before promotion. The promotion time of Japanese physical stores is about 3 to 4 weeks, while the promotion time of Chinese physical stores is only one week at most. In contrast, Japanese physical stores are more popular. In addition, Japanese online merchants have a lot of taxation, and people think that registering online merchants is too troublesome, which is also the reason why Japanese brick-and-mortar stores are more prosperous.